Selected Experience

  • Winning campaigns with people seeking refuge.

    As Head of Campaigns and Comms for Safe Passage International:

    • Doubled our email list, quadrupled online fundraising and boosted media coverage by 50%.

    • Won campaigns that resulted in an emergency charter flight during lockdown and the Government's biggest parliamentary defeat to date.

    • Set up a programme empowering experts by experience.

  • Embedding a user-first approach for Sadiq Khan.

    As Senior Manager: Digital Communications for London’s City Hall:

    • Recruited and managed a team of 10 operating a 7am-10pm digital newsroom service.

    • Managed a £300,000 budget.

    • Implemented a new user-first strategy that saw a 56% increase in organic social engagement, 45% increase in ad click-through and 150% email list growth.

  • Communicating with a national electorate.

    As Head of Campaign Operations for Jacinda Ardern’s successful 2017 campaign:

    • Deputised for the General Secretary/Campaign Director on paid media, stakeholder relations, brand and political sign-off.

    • Personally provided final sign off for all MP and candidate materials and press releases.

    • Managed $500,000 marketing projects.

  • Advising organisations across the industry.

    As a consultant, I’ve worked with Oxfam, NUS, the Duke of Edinburgh’s Award, Theirworld, the Sunrise Project, SumOfUs, 38 Degrees, HOPE not hate, Compassion in World Farming USA, Airbnb, Anas Sarwar on his successful leadership election, and Welsh Labour on their 2021 re-election, among others.

    Now I’ll add value to your team.

Full professional history available on Linkedin.